RESPONSIBLE CONSUMPTION

For us in the Pineios Brewery, responsible consumption is a particularly sensitive issue that is directly related to the safety of our consumers.

One of the oldest products of our civilization, beer is a natural product manufactured mainly from water, barley malt, hops, and yeast. According to scientific research, the mild consumption of beer is beneficial to the health and able to contribute to the healthy lifestyle.

In the Pineios Brewery we are committed to the comprehensive information of our consumers so that they can choose consciously when consuming our products.

The Pineios Brewery, sensitized in matters of correct and responsible consumption, applies to the communication the “enjoy responsibly” prompt. At the same time, it undertook to promote the projection of television and radio messages of its products to focus on hours and broadcasts that do not target minors.

RESPONSIBLE POLICY

In the Pineios Brewery we have developed a philosophy that governs all the marketing actions we apply.

The Communications we apply:

They do not obscure the nature or rate of alcohol of the product.
They do not attach excessive importance to the strength (alcoholic rate) of the alcoholic beverage.
They do not imply any preference to a particular beverage, due to the greater strength of its alcoholic rate,
The consumption of our products can be viewed as an enjoyable part of social activity, but does not imply that it can contribute to individual social success or acceptance or to personal popularity.
We DO NOT present our products as a means to remove personal parole.
We DO NOT associate consumption with change in mood or in solving personal problems.
We DO NOT create the impression that alcoholic beverages can enhance mental capacity or improve physical performance.

Source: Group Carlsberg. Communication policy Μarketing

ENJOY RESPONSIBLY

In the Pineios Brewery we are particularly proud of our products and we want our consumers to enjoy them in the best way. Here are useful tips for responsible and enjoyable drinking:

  • Avoid binge drinking. You can drink every day a little so you don’t indulge in binge drinking.
  • Never drink beer when you’re going to drive. The dangers and consequences of driving in a drunken state are clear. The combination of alcohol and driving can cause fatal accidents, criminal prosecutions and have serious consequences in the family and social situation. Our recommendation is simple: If you drink, do not drive. Find someone else to do it.
  • Avoid drinking beer during pregnancy or if you are trying to become pregnant. Excessive alcohol consumption can damage your fetus and all medical evidence suggests that it is preferable not to drink alcohol during pregnancy. In addition, alcohol can negatively affect a woman’s ability to become pregnant, while in men excessive consumption can reduce the health and quality of sperm.
  • Avoid drinking beer if you are taking medication. As with all alcoholic beverages, beer is combined with medication, affects the efficacy of the treatment or alters its chemical composition.
    Avoid drinking alcohol when handling machines. In case of abuse, alcohol may slow down reaction time or lead to unnecessary hazardous effects. It is good to always avoid drinking during machinery handling.
  • Consume alcohol usually with company it is preferable not to drink alcohol if you are alone. Alcohol can enhance your mood. So if you’re feeling lonely, drinking too much beer will make your sense of loneliness even more intense.
  • Avoid drinking alcohol if you are taking part in a sporting event. Do not drink beer while exercising as well as after the completion of the sport after the body is in need of water to replace the bodily fluids that has lost.
  • If you haven’t consumed beer all week, don’t try to make up for lost time in an evening, as this endangers your health.
  • Eat some, drink some. It’s never a good idea to drink beer on an empty stomach. Even a small snack helps to slow down the absorption of alcohol from your body.
  • Learn the conciseness. The alcohol conciseness of beer varies depending on the product. Most beers contain about 5% of the volume but some beers can contain up to 7% or even more. The alcohol conciseness of beer is always indicated on the label or in the box, and you should always check it.
  • Do not mix beer with other drinks. Drinking beer is in itself a pleasant moment! Mixing it with other beverages can increase the amount of alcohol in your body.
    Always remember that beer is not a drink that you can enjoy at any time. Choose the right time according to the schedule of your day.
  • The enjoyment of beer is connected with meetings of friends, celebrations and pleasant moments of fun. Responsible drinking means you can have fun and enjoy your beer without any risk!

Source: www.carlsberggroup.com: Responsible Consumption

THE EFFECTS OF BEER

Beer affects the organism in various ways. When the beer is consumed, the alcohol is absorbed by the blood through the stomach and the small intestine and circulates quickly to all parts of the body. When it reaches the brain it affects behavior.

Some people make them more lively and talkative and others more silent and moody. Alcohol usually enhances the mental state the person is in when he starts drinking. It affects not only its inhibitions, but also its physical coordination, reflexes and decision-making potential. As a result, people who drink excessively are more likely to put themselves at risk, become more aggressive and unstable.

The absorption rate of alcohol is influenced by various factors such as how fast it is drunk and if it has preceded a meal. Drinking beer combined with eating a snack or meal slows the absorption of alcohol by blood as is the case with the slow drinking of beer or swapping it with water.
Beer affects the organism in various ways. When the beer is consumed, the alcohol is absorbed by the blood through the stomach and the small intestine and circulates quickly to all parts of the body. When it reaches the brain it affects behavior.
As the blood passes through the liver, the alcohol dissolves gradually and is eliminated from the body. Consuming excessive alcohol and for a long time may increase the pressure and risk of liver disease, strokes and cancer of the mouth and throat.

Alcohol dependence can lead to depression or to a more serious mental illness while excessive drinking of beer increases the risk of accidents.
Beer affects the organism in various ways. When the beer is consumed, the alcohol is absorbed by the blood through the stomach and the small intestine and circulates quickly to all parts of the body. When it reaches the brain it affects behavior.
The recommended amount of consumption is up to three glasses of 250ml beer per day for men and up to two glasses of 250ml daily beer for women. Of course, this differs depending on the weight and water content of the body, factors that tend to be higher in males.

Source: www.carlsberggroup.com: Responsible Consumption

BEER CONSUMPTION BENEFITS
Drinking beer can be good for your heart.
Coronary artery disease or myocardial infarction is the main cause of premature death in developed countries. Preventive measures are proposed to change lifestyles, such as the adoption of healthy diets and frequent exercise. However, the mild consumption of beer, wine and spirits can be part of a healthy lifestyle.
It has been shown that people who consume alcoholic beverages (beer, wine or spirits) in moderation, are at a significantly lower risk of developing coronary artery disease, compared to those who are completely apart, and those who drink a lot. This suggests many studies throughout the world.
The benefit applies to a broad group of people, which includes high-risk groups, such as those predisposed to present cardiovascular diseases or have diabetes.

Blood cholesterol Levels:
The mechanism that seems to be responsible for the majority of positive results is that the levels of “good cholesterol” (HDL) in the blood increase when alcohol is consumed. High values of “good cholesterol” appear to be related to the lower risk of developing coronary artery disease.

Embolism:
Scientists have proven that alcohol prevents the tendency of blood to create clots.

Inflammation:
Some researchers pointed out the anti-inflammatory effect of alcohol and underlined the multiple indications that exist for atherosclerosis, which leads to heart attacks and is an inflammatory disease.

Insulin resistance:
Mild alcohol consumption may be associated with lower insulin resistance levels. Insulin resistance is related to cardiovascular disease, so it can be an additional mechanism by which alcohol consumption reduces the risk of cardiovascular disease.
There are also indications that mild to moderate alcohol consumption may have a protective effect on other cardiovascular diseases, including heart attacks, strokes, etc.

Factors that bring about complications:
There are of course other factors – besides what people drink – that affect their health, such as nutrition, social status, lifestyle, individual placement of each of us in the face of health, as well as pre-existing diseases, which – until One-point-environment. It is therefore necessary to take these factors seriously, in all research related to the effects of alcohol consumption on health.

In addition, not only the quantity of alcohol but also the frequency of consumption should be taken into account. In other words, when and how someone drinks alcohol.
There are of course other factors – besides what people drink – that affect their health, such as nutrition, social status, lifestyle, individual placement of each of us in the face of health, as well as pre-existing diseases, which – until One-point-environment. It is therefore necessary to take these factors seriously, in all research related to the effects of alcohol consumption on health.
Beer can contribute to healthy eating!

Beer is made from natural raw materials with high nutritional value, such as barley, cereals, yeast and water, which contribute to a healthy and balanced diet.

Mild beer consumption can provide many vitamins in the body. However, it is important to remember that no food alone provides all of the vital trace elements that our organism needs. Thus, beer should always be consumed in moderation and is part of a balanced diet.

Possible benefits of the natural ingredients of beer
Antioxidant elements:
Natural antioxidants are found in fruits, vegetables and cereals. They are also found in beer and come as ingredients from the malt (barley) and hops. Research has shown that the antioxidant content of blood increases after drinking beer, which means that antioxidants in beer absorb easily and perhaps more easily than those from solid foods. Researchers argue that the effect of the antioxidants of beer is immediate and is related to the reduction of the risk of cardiovascular disease. The importance of antioxidants for health is that they probably play a role in protecting against cancer, through their action against free radicals.

Vitamins:
Like bread, which is also made from cereals, beer is a good source for many vital vitamins. Beer is particularly rich in B-complex vitamins, for example niacin, riboflavin (B2), Pyridoxine (B6), Folic acid (Β9) and Cobalamin (Β12).

Minerals:
The balance of vital metal elements in the composition of beer is satisfactory. The better content is relatively high, while in sodium low. It contains a little calcium and a lot of magnesium, useful in protecting against gallstones, the obstruction of the bile ducts streets of the consul.

Drinking beer is not fattening!
The beer does not contain fat or lipoprotein (cholesterol) and has a low sugar content. The calories in beer come mainly from the alcohol content. The calorie value of beer is lower than other beverages, but we tend to drink it in large quantities. The term “lifejacket” (fat around the stomach) is associated with the form of obesity that people who drink beer have in many parts of Europe. But this may not be due to beer, but to other characteristics of consumers.

Lifestyle issue!
You need a balanced diet, regular exercise, moderate consumption of beverages and abstinence from smoking. The evidence shows that a healthy lifestyle does not preclude the consumption of beer or other alcoholic beverages, as long as it is done in moderation. Studies are already taking place to examine whether some of the potential beneficial ingredients of food and beverages – such as beer – can be useful for our body and organism and help prevent diseases.

Source: The benefits of mild beer consumption – The Brewers of Europe

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www.brewersofeurope.org
Greek Brewers Association
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